12/11/2023 0 Comments Hungry harvest box![]() ![]() “Building a remote culture … is really tough,” Lutz said, noting that at the time more than 20 people were clustered around the company’s home based in the Mid-Atlantic, but only two people were based in South Florida. Bringing together remote workersĪnother unexpected challenge during the expansion was setting up and integrating a remote team 1,000 miles away from headquarters. Going forward, he said, expansion plans have been demand-driven, rather than supply-oriented, with the company more aggressively building brand awareness in a target area before launching. The word of mouth simply wasn’t there as it might have been if he’d expanded closer to his original market in the Washington, DC, area. Lutz said that the company initially struggled to raise brand awareness in a region that was so far from where it launched. One of the main reasons that Lutz says he chose Miami for the company’s first move outside of the mid-Atlantic region was because it was so close to rich growing regions where he knew he could successfully rescue from farms produce that traditional retailers didn’t want and that was at risk of going to waste.īut he quickly learned that having a stable supply chain is only half of the equation – the other is having consumers. But, he adds, he learned valuable lessons that helped him expand more smoothly into additional regions since then. When Evan Lutz began Hungry Harvest six years ago to fight food waste and hunger simultaneously he did so with a business model that he thought could be replicated easily beyond his home base in the mid-Atlantic to make an impact in almost any major city.ĭespite detailed planning with stakeholders and the strategic selection in 2017 of Miami for its proximity to farms and sizable potential consumer base, Lutz said Hungry Harvest’s initial expansion did not go as effortlessly as he hoped. Emulsifiers, stabilizers, hydrocolloids.Chocolate and confectionery ingredients.Carbohydrates and fibers (sugar, starches).Plant-based, alt proteins, precision fermentation. ![]()
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